Impact Path of Bullet-Screen Comments Information Quality on Consumers’ Purchase Intention in E-Commerce Live Streaming: the Moderating Effect of Shopping Orientation and Streamer Popularity

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Information studies: Theory & Application ›› 2023, Vol. 46 ›› Issue (11) : 143-153. DOI: 10.16353/j.cnki.1000-7490.2023.11.019

Impact Path of Bullet-Screen Comments Information Quality on Consumers’ Purchase Intention in E-Commerce Live Streaming: the Moderating Effect of Shopping Orientation and Streamer Popularity

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2023, 46(11): 143-153 https://doi.org/10.16353/j.cnki.1000-7490.2023.11.019

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