企业虚拟品牌社区初次访客注册意愿形成机理研究*—

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李贺1，王海燕1,2，赵梓翔1,2，张帅2

Formation Mechanism of the First-time Visitor’s Sign-in Willingness for the Enterprise Virtual Brand Community in the Perspective of Information Function Stimulation

情报理论与实践 . 2022, (1): 120 . DOI: 10.16353/j.cnki.1000-7490.2022.01.016